& Distribution SRL
Soseaua Viilor 14, Sector 5, Bucuresti, Romania
General Manager: Rand Sherif
Tel: +40 21 336 19 15;
Fax: + 40 21 336 25 10
INTERBRANDS Marketing & Distribution S.R.L. is part of the SARKIS GROUP INTERNATIONAL, with lines of business developed in Cyprus, Bulgaria, Romania, Belarus, Lebanon, Qatar, Iraq and Libya.
Interbrands is the most important Romanian company in the distribution and marketing of fast moving consumer goods (FMCG) and our goal is to remain at the forefront of the supply chain solutions, providing value and quality to our customers.
Established in 1993, the Group is proud to be a trusted national partner and distributor of some of the most well known consumer goods producers worldwide: British American Tobacco, Procter & Gamble, Nestle, Kotanyi, Henkel, PSI, Kraft, Tchibo, etc. Serving customers across the country, Interbrands is the ideal choice to manage the entire supply chain.
Numbers speak for themselves:
- distributed products exceeded 1 billion Euro since 2007;
- more than 40,000 stores all over the country to whom Interbrands delivers goods weekly;
- 4,500 employees at the end of 2011 (starting from 100 employees in 1993);
- 15 major partners;
- 3 logistic centers and a fleet of more than 1000 vehicles;
- 8-12% FMCG market share.
- More than 1200 Distribution cars.
Interbrands stepped into the market starting distribution for the US company Procter & Gamble, who was also its first partner. Several other first-tier companies from different market sectors then joined the company.
1993 – Partnership with Procter & Gamble and the first two distribution centers;
1997 – The distribution of British American Tobacco products starts;
1999 – Interbrands distributes Gillette products, 36 distribution centers;
2000 – Partnership with Nestle, with a new division dedicated to the pharmaceutical sector created;
2001 – The first integrated IT system and the creation of a new retail division;
2002 – Kotanyi is added to the Interbrands portfolio;
2006 – New important brands added to list of products: Braun, Vodafone;
2007 – New partners (Cadbury) and surpassing the threshold of 1 billion Euro in distributed products. The increase of 37% over 2006 figure is the most spectacular turnover growth of the company, surpassing the 35% growth rate recorded in 2005 vs. 2004. Interbrands reached this point one year earlier than expected through organic growth of the company.
2008 – A year of transformation with continuous portfolio development – the Henkel brand is added. The year 2008 is also the year when the number of final customers served by Interbrands on a weekly basis reaches 40,000;
2009 – A year of challenges and opportunities with the global economic crisis. Addition to the suppliers portfolio of two new important names, Jackel International – Mayborn Tommee Tippee and Population Services International - Love Plus;
2010 – Interbrands’ portfolio enriched with 4 major partnerships: 3M, Nectar, Ursus, Kraft Foods. Interbrands also acquired Wella from Procter&Gamble;
2011 – Partnership with Tchibo (nation-wide).
Interbrands offers integrated services for managing the supply chain, covering the entire area of specific activities, from import to logistics, merchandising, promoting, distribution, selling and cashing.
Interbrands - Comprehensive service solutions
INTERBRANDS adopted the strategy of cost reduction introducing business process simplification by providing value - added services, which deliver the expected results to sustain and continue the organic growth of the business, maintaining a competitive advantage. We try to maintain to a minimum the number of third parties that get in direct contact with the products, in order to control the quality of the products that reach their destination: the end customer.
The company covers the entire country, with 39 active offices. Following a go-to-market efficiency analysis, Interbrands perates on the following platform:
1 logistic platform and distribution center (Bucharest - Logistic park Cefin Chiajna & Cernica) and other two distribution centers - Bacau and Timisoara);
- 14 transit points
- 22 mini branches